Savio Blog
Research buying guides, topic overviews and opinion pieces written for generalists and specialists alike.
Suggestions for new articles are always welcome!
As you read, listen to Savio.pro’s MRX playlist on Spotify and even add you own (age appropriate) tracks!
Ethics in Market Research: 5 tips on safeguarding participants and upholding data integrity
MRX Subcontracting? Yes - it's a good idea! (and here’s the data to prove it)
How to get help with research stuff
If you're a smart marketer then research and insight can help you get ahead. But what if you’re not familiar with any of it? Where do you start?
Could AI create usable “fake” research data?
Are you seeking a “bridge builder” to unite marketing and finance around your brand plans?
Implicit Research - What is it and is it for you?
Implicit research – the mysterious and elusive field of study! It’s like looking for a needle in a haystack, but with a lot more hay. It’s been around since the dawn of time, yet it’s still shrouded in secrecy and mystery. But why? What’s so special about this type of research? And is it for you?
What’s the difference between Qualitative vs Quantitative research?
Sweet or Sour? Left or right? Boy or Girl? Custom or standard? The world is full of distinctions other people once created and now we all have to live with. Research has many of these and one of the biggest distinctions is whether the approach, or methodology for your project is going to be qualitative or quantitative, or both.
7 Key Trends in Market Research for 2023
How you can use research to test your new brand
