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HotSpace podcast: Let’s break this down for people.
Brands are always on the lookout for how to align with consumers’ needs and desires. Traditionally we’ve done this by asking them clever questions using traditional market research techniques. However, we’ve know this is a flawed approach because consumers don’t accurately reflect on how they think and act.
A better answer is out there and with AI, it’s increasingly easy to get hold of. A better way to research how consumers think, fell and ultimately behave is to research how they research.
HotSpace: Watch and Learn!
Introducing Hot Space
Introducing Hot Space a new offering from Savio AI for marketers looking to connect their brands and products to consumers making sense of newness and innovation.
Savio’s agile AI tools help vendors engage hard to reach buyers and grow their businesses.
What can you do for me? For decades it’s been the the hardest question for B2B businesses to answer. Now AI makes it much easier to conect with browsing buyers by generating unique and compelling solutions that drive new enquiries quickly at near zero cost. Here’s how.
Qualitative Researchers in the AI Mosh Pit.
We imagine Iggy Pop’s guidance for the qualitative research industry with the approach of AI. Apparently, The Stooges felt this way in 2007.
Ethics in Market Research: 5 tips on safeguarding participants and upholding data integrity
Check out these classic insight bangers. Use them in your next project.
MRX Subcontracting? Yes - it's a good idea! (and here’s the data to prove it)
Why work as an MRX pro on Savio?
I had been a full-time researcher for years. After much thought, I decided that I wanted to take the plunge and become a freelance researcher.
Talent platforms enable on-demand teamwork
“With the number and pace of changes affecting the insights industry, the need to quickly identify and assemble a team of specialists for a given project has become critical” Patrick Johnston, President of Vista Research.
GreenBook podcast: The story behind Savio
Honoured to be a guest on Lenny Murphy’s legendary MRX podcast. Here we chat about where Savio came from, the problem it solves and where it’s going in the future.
How to get help with research stuff
If you're a smart marketer then research and insight can help you get ahead. But what if you’re not familiar with any of it? Where do you start?
Could AI create usable “fake” research data?
Are you seeking a “bridge builder” to unite marketing and finance around your brand plans?
Implicit Research - What is it and is it for you?
Implicit research – the mysterious and elusive field of study! It’s like looking for a needle in a haystack, but with a lot more hay. It’s been around since the dawn of time, yet it’s still shrouded in secrecy and mystery. But why? What’s so special about this type of research? And is it for you?
What’s the difference between Qualitative vs Quantitative research?
Sweet or Sour? Left or right? Boy or Girl? Custom or standard? The world is full of distinctions other people once created and now we all have to live with. Research has many of these and one of the biggest distinctions is whether the approach, or methodology for your project is going to be qualitative or quantitative, or both.
7 Key Trends in Market Research for 2023
How you can use research to test your new brand
